In its sole discretion, Adtile reserves the right to approve, disapprove, or cancel any ad for any reason, including ads that negatively affect Adtile’s relationship with its users or ads that promote content, services, or activities contrary to Adtile’s competitive position, interests, or advertising philosophy. This policy is not intended to be all inclusive. You are responsible for adhering to all applicable, federal, state, and local laws. You are always fully responsible for, and Adtile shall have no liability in connection with, any advertising content that you provide or any ad that you run. This policy is subject to change at any time without notice.
Abusiveness: Content may not be abusive, exploitative, harassing, hateful, or threatening. Content may not, directly or indirectly, assert implications about race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition, financial status, political affiliation, membership in a group, criminal record, or name.
Adult Content: Content may not include adult products and services, including nudity, depictions of people in explicit or suggestive positions, activities that are overly suggestive or sexually provocative, or adult-themed dating or escort services.
Drugs: Content may not include illegal or recreational drugs.
False Representations: Content may not make claims or representations that are intended to deceive, mislead, or misrepresent the user. Content may not offer unsupported or exaggerated promises or earnings, give unqualified safety references, use tactics promoting goods or services not intended for sale but intended to lure the public into purchasing substitute goods or services, or make direct or implied use of government officials or a government body without official approval.
Functionality: Content may not include non-functional landing pages or landing pages that interfere with a user’s ability to navigate away from the page. Content may not initiate a download or contain content that is misleading or not reflective of what the user will find on the landing page.
Gambling: Content may not promote gambling, online or otherwise.
Illegal Products: Content may not constitute, facilitate, or promote illegal or counterfeit products, services, or activities.
Infringing Content: Content may not infringe upon the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
Malware: Content may not include malware, spyware, trojans, viruses, or any software that result in an unexpected or deceptive experience, or employ phishing techniques.
Profanity/Vulgarity: Content may not, directly or by implication, be vulgar, obscene, or profane.
Solicitation of Funds: Absent certain situations, content may not solicit funds for political campaigns, charities, non-profits, NGOs, or similar organizations. When permitted, ads must be in compliance with all applicable federal, state, and local laws.
Tiered Ads: Content may not contain multiple offers from separate companies within a single ad unit.
Tobacco: Content may not promote tobacco products, including smokeless tobacco, and related paraphernalia.
Violence: Content may not be disrespectful, sensational, shocking, excessively violent.
Weapons: Content may not include ammunition, explosives, firearms, fireworks, or weapons.
Alcohol: Ads that promote or reference alcohol must: (i) comply with all applicable federal, state, and local laws and regulations and established industry codes, guidelines, licenses, and approvals and (ii) apply age and country targeting consistent with Adtile’s targeting guidelines and applicable local laws. Ads may not visually depict consumption of the product.
Children: Ads directed to children must comply with federal, state, and local laws.
Comparative Advertising: Ads comparing products or services may not distort or exaggerate difference or otherwise create a false, deceptive, or misleading impression. Comparative ads must comply with all federal, state, and local laws.
Contests/Sweepstakes: Ads with contests or sweepstakes must comply with all federal, state, and local laws and regulations. Ads must clearly disclose the material conditions and must not be false, deceptive, or misleading. Any contest or sweepstakes based on chance must clearly disclose no purchase is necessary.
Healthcare: Content related to health and medical products and services must: (i) comply with all applicable federal, state, and local laws and regulations and established industry codes, guidelines, licenses, and approvals; (ii) must include appropriate disclaimers, warnings, or side effects information as required by law and; (iii) content must receive prior written approval from Adtile. The content may not demonstrate the use of prescription medication, non-prescription medication, or sexual contraceptives. Content related to supplements and weight loss products cannot state unrealistic results and must highlight the importance of the product’s use in conjunction with diet, exercise, and the recommendation to consult with a healthcare provider before engaging in any weight loss program.
“New”: Content using the term “new” should only use the term for no longer than six months from the time the product or service is introduced.
Offers: Content including offers must include details including rules, eligibility requirements, beginning and end dates, and requirements for fulfillment.
Political: Political content must comply with federal, state, local laws, and relevant election laws.
Restrictions of Product of Services: Ads must disclose if availability or distribution of products or services is limited.
Safety: Content must assure compliance with normal safety precautions.
Subscriptions & Direct Purchases: Content promoting automatic renewals, free-to-pay conversion billing products subscriptions, and mail order, telephone, internet, or direct response ads must comply with applicable federal, state, and local laws. All charges in addition advertised prices must be disclosed.
Supplements: Content with acceptable dietary and herbal supplements must target users at least 18 years of age.
Adtile requires all ads meet high professional and editorial standards. In its sole discretion, Adtile may not approve ads for low quality products or services or ads that negatively affect the user experience. All ads must use proper grammar and avoid slang use of words, numbers, letters, punctuation, or symbols.
Last Revised: April 27, 2015
